Based in Atlanta, and available through online retail, HITLANTA is an apparel brand inspired by Atlanta’s booming music and entertainment culture. Its focus is designing and marketing high-quality, modern collection of men and women casual sportswear and accessories, made to satisfy all shapes, sizes and demographics. HITLANTA targets consumers in an authentic, personalized and impactful way. Whether you are a college student, a musician, an actor, an athlete, or just chillin’ with your friends, HITLANTA leverages its unique brand platform to make a meaningful impression on people’s wardrobe and in their lives. HITLANTA boldly fuses fashion and entertainment, and is set to become a recognizable one-of-a kind brand that celebrates Atlanta’s spirit and culture.