We at Waiakea sought to create a resonating lifestyle brand that can inspire and create meaningful, positive change in a variety of ways. Our goal was to create a transformation within the bottled water, beverage, and greater CPG industry, moving away from singular profit and towards a triple bottom line model that emphasizes people and planet. We realize that these industries are only growing larger, their products multiplying, and in order to create positive, real and systemic change, it had to come from the inside-out.