Art marketing is the strategic promotion and dissemination of artistic works, aimed at connecting artists with their audience and potential buyers. It involves leveraging various platforms such as social media, galleries, and exhibitions to showcase artwork, build a brand, and ultimately drive sales. Effective art marketing not only highlights the unique qualities of an artist's creations but also engages viewers emotionally, fostering a deeper appreciation for creativity. By mastering the art of marketing, artists can expand their reach, gain recognition, and create lasting connections within the art community and beyond.